Fearless Genius by Doug Menuez

Author:Doug Menuez
Language: eng
Format: epub
Publisher: Atria Books

“At the time I left, Apple was the number-one-selling personal computer in the world. We were, by the way, the most profitable computer company in the world, because IBM was losing money, HP was making almost no money from computers, Dell barely existed at that point, Compaq was failing.”

—John Sculley, former Apple Computer CEO, who grew the company after Steve Jobs left from $800 million to $8 billion in yearly revenue before he left in 1993

John Sculley Masters His Shyness to Meet the Press.

Fremont, California, 1990.

At the factory in Fremont, Apple CEO John Sculley charms the press. He overcame severe shyness and a stutter to eventually become CEO of Pepsi and was then convinced by Steve Jobs to join Apple in 1983. After forcing Steve out, John grew Apple from $800 million to $8 billion a year in revenue. Despite this significant achievement, he was often dismissed in the Valley as the man who fired Steve and, unfairly, as a technology lightweight without a vision. In fact, he worked hard to find and encourage the best ideas inside the company, such as the Knowledge Navigator, which in 1987 anticipated many aspects of today’s internet, software agents, and the potential of tablet and voice-command technology. At the height of his power, in February 1993, he was seated next to First Lady Hillary Clinton at President Bill Clinton’s first State of the Union address. John knew then that despite outward appearances, Apple was tilting toward chaos, unable to rewrite its operating system and innovate against the threat of Microsoft. Once tech companies have successful cash cows such as the Mac, it becomes inherently more difficult to innovate because it often means killing the cash cow. Apple’s Macintosh was profitable, but its market share was dropping fast due to the growth of Windows. Meanwhile a small team at Apple were exploring a handheld computing device. John’s solution to provide a new revenue stream alongside the Macintosh was to green-light this rebel unit to develop the world’s first personal digital assistant, or PDA. The Newton, as it was called, would be a new type of product for a market that did not yet exist. It was an ambitious gamble.

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