Facebook Marketing - Mastery : 2 Books In 1 - The Guides For Beginners And Intermediates That Will Teach You How To Improve Your Skills, Develop Effective Strategies And Grow Businesses by Bren Bryan

Author:Bren , Bryan [Bren , Bryan]
Language: eng
Format: epub
Published: 2020-03-06T16:00:00+00:00

Chapter 13: Build a Community

Importance of Building Community

Facebook is not about people; it's about the community. Facebook is a means of communicating with other people, and that’s the goal of the platform. It is a global social platform to meet like-minded people. The Facebook community helps to raise the visibility of your business or brand, promote your product or service, and drive your business. So, it's important to create a community for your business on Facebook.

It is not all about you

Most businesses will eventually face the pressure of having to maximize their sales via some sort of marketing strategy, and Facebook is one way to do this. But you must understand that Facebook communities are not a place for you to keep delivering your sales pitch.

Groups on Facebook are not created to solely serve your interests. Your community might or might not be a part of your target audience. You can determine whether a group is your target audience or a part of your Facebook community by this simple test: Check how the conversations flow. If the conversations essentially flow between you and the other members of the group, then they are your audience. If the conversations primarily take place between the members, then they are just a part of your Facebook community.

The Facebook community is made up of people who build relationships based on their shared goals, experiences, or interests. Your community is only part of your market, and those who are a part of it will obviously be interested in all that you offer. You must opt for such users who have had some past experience with your brand or business and whose USP matches yours. Please remember that the focus of the community must be on creating shared relationships and not on your business. You can act as a facilitator, but you must not try to hijack any conversations. Your role is the role of the facilitator, and your goal is for the conversations to grow. You can do this by asking questions and encouraging conversations. You need to get to know everyone in your community better. You can do this by welcoming people, sharing your common needs, showing patience, and waiting for that connection to continue.

Exclusivity

Who does not like the feeling of exclusivity? Everyone likes it when they feel they have exclusive access to something. A Facebook page is the official profile for an entity like a celebrity, a business, a brand, or even an organization, while a Facebook Group is a place for communication consisting of other users who share common interests and opinions. Groups allow users to come together according to a common cause they believe in, to express their opinions, or to even share related content.

Well, that's a great thing in Facebook groups. Exclusiveness helps build closer relationships not only with other members on Facebook but with other businesses too. For instance, don’t you feel quite “cool” if you have a membership to an exclusive club? Well, the same logic applies to Facebook communities.

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