Embedded Sustainability by Chris Laszlo & Nadya Zhexembayeva

Author:Chris Laszlo & Nadya Zhexembayeva [Laszlo, Chris]
Language: eng
Format: mobi
Publisher: Stanford University Press
Published: 2011-04-13T00:00:00+00:00

Eric Vogt, Juanita Brown, and David Isaacs offer a perfect illustration of the power of open-ended, well-designed generative questions in their 2003 exploration of The Art of Powerful Questions.

The director of HP Labs wondered why the organization was not considered the best industrial research laboratory in the world. He charged Barbara Waugh, a key staff member, with coordinating the effort to respond to the question, “What does being the best industrial research lab in the world mean?” To that end, Waugh initiated a global network of conversations around that question, using the company’s technology infrastructure along with face-to-face gatherings to support the dialogues. Just by exploring the practical implications of the question in a disciplined way, the Lab began to see productivity gains. But one day, an HP Lab engineer came into Barbara’s office and said, “That question is okay, but what would really energize me and get me up in the morning would be asking, ‘How can we be the best industrial research lab for the world?’”

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