Ecommerce Evolved by Tanner Larsson

Author:Tanner Larsson [Larsson, Tanner]
Language: eng
Format: epub
ISBN: 9781534619340
Publisher: UNKNOWN
Published: 2017-05-03T22:00:00+00:00

PART II:Evolved Intelligence

Ecommerce Evolved It’s no surprise that research and intelligence gathering is the most neglected aspect of an ecommerce business. Research is not attractive; it’s actually the least attractive part of business because the only way to do it is with the application of lots of time and effort.

But you have to understand this: one of the best ways an ecommerce business can grow exponentially is through evolved intelligence–gaining a deeper understanding of its market. Evolved intelligence is about knowing your customers, your competition, and the magic of big data, and it can change everything. It may not be exciting or fun, but the reality is that the more current your intelligence, the better your company’s ability to produce a profit, adapt to changes in the market, and dominate your competition.

Pioneer marketer and advertising guru John Wanamaker once said this:

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”22 This accurately captures the problems of marketing. You’ll always have waste in your marketing budget, especially when it comes to advertising and promotion, but with evolved intelligence you can dramatically cut down that waste and redistribute it to things that give you a good ROI.

Much of the research and work in Part II is labor intensive. You can give the more basic parts to a project manager or an assistant to work through, but I recommend that you do some of the work yourself. It can be partially outsourced or delegated, but you have to review the harvested data no matter

22 Chait, G. (2015, March 18). Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Retrieved from

https://www.b2bmarketing.net/en/resources/blog/half-money-i-spend-advertisingwasted-trouble-i-dont-know-which-half?currency=USD

Part II: Evolved Intelligence

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