Don't Quit Your Day Job! by Larry Winget

Author:Larry Winget
Language: eng
Format: epub
Publisher: G&D Media
Published: 2021-09-15T00:00:00+00:00

Discipline Is The Key

Discipline is the key personality trait required for being a solopreneur. You must be able to get up in the morning and go into a dedicated workspace where you can block yourself off from the rest of your family and your world. Then you have to focus on adding value to the customers you have, while making sure your message attracts more customers. You have to deliver your products and services as you promised you would. You have to deal with interruptions, distractions and the occasional fullblown crisis. And you have to do all of this while making sure you are profitable. Then you have to do it all again tomorrow. And the next day. And the next day after that. It never ends. To accomplish this Herculean effort, you must be disciplined.

Remember, that your number one priority is to take care of the revenue. Run out of revenue and you’re out of business, so never stop taking your focus off of revenue and profitability. Most people don’t have that level of discipline as they are distracted by their passion for being in business on their own. Stick with that passion and let me know how that works out for you. The rest of you, the ones of you who focus on profitability, send me a thank you and buy me a bottle of bourbon for being a broken record on this stuff.

The absolute truth about way too many people with a nine-to-five job is they are used to doing just enough to keep from getting fired by their employer. In fact, it’s one of the reasons they wanted to start their own business. Bad employees who can’t work for someone else decide they want to go out on their own. You can’t get along with anyone, so the solution is to quit your job, give up your steady paycheck and become a solopreneur. Brilliant idea! When you aren’t willing to change you, just change your situation. That always works, right?

Your level of discipline has to be extreme so you can get up in the morning whether you feel like it or not, and hit the bricks running. When you have a nine-to-five job, you have sick leave. If you are a solopreneur and you’re sick your business is closed—but probably not. You can’t close your business because you have the sniffles. You struggle through it because there isn’t any one else to do the work. You don’t get sick leave when you’re all in it by yourself. You also don’t have health insurance unless you’re willing to pay for it. And you should be willing to pay for it! There are a lot of perks that come with being employed by a company that go away once you are in it all by yourself. Every single day, you’ve got to get up with the discipline that enables you to keep at it when you don’t feel like it, when you hate it, and when you’re sick of the very thought of it.

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