Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy by R "Ray" Wang

Author:R "Ray" Wang [Wang, R "Ray"]
Language: eng
Format: epub, mobi
ISBN: 9781422142011
Publisher: Harvard Business Review Press
Published: 2015-04-13T14:00:00+00:00

Intention-Driven Design

Intention-driven design starts with self-aware sentience. As organizations build digital models in their physical world, everything from sight, sound, smell, taste, humidity, and touch are coming through sensors and analytical ecosystems. Digital equivalents of analog systems and even humanity are being delivered.

Cameras play a role today in our visual senses. We have listening devices that are more than audio—they can detect vibration. Other instruments from the speedometer to the durometer, the accelerometer inside your phone, take down acceleration and position. Even climate is being integrated into digital business systems to determine if humidity, temperature, or weather could impact a decision. These sensing networks and their related sensor and analytic ecosystems are the front lines for intention-driven design. And these networks that were once isolated are now set up in a connected world of ecosystems that take these data points and broker them to both the consumer and enterprise worlds. Smart machines and wearables are providing new types of sensors that add to the mix of data that’s creating insights. Constellation Research estimates that at least 200 million smart wearables will ship by 2018. These are bracelets. These are fabrics. These are watches. These are eyewear. These are any sensor-embedded devices worn by a human. They can even be connected to humans through human APIs and neural networks. Data from automobiles and medical devices and household appliances, as well as from power generators and building systems, are providing opportunities to improve operational efficiencies, create new business models, and identify new usage patterns.

These systems will not only communicate with one another, but also interface with people, overtly and covertly. The Internet of Things moves from an abstract concept to a living and breathing machine-to-machine meshed network interfaced with humanity. These could be human APIs. These could be new ways to connect through sensor neural networks.

By 2020, the global market for a few billion cell phone SIMs will swell to 100 billion MIMs—machine ID modules. Technologies will include a 100-gigabit optical network—and that’s robotics and manufacturing, building management systems, MIMs, geolocation drones, self-driving cars, smart grids, and software-defined networks. There’s a quantum leap in the quantity and quality of information coursing through these digital businesses.

In fact, digital business disruption is happening right in front of us, and data is the foundation of these digital businesses. As a result, manufacturers are remodeling their factories’ shop floors. They’re trying to figure out how to mimic and how to model and how to forecast what could happen. Retailers are remodeling the shopping experience to see where and why customers engage. Logistics companies are tracking routes and warehouse movements. In the consumer world, home automation and wearables are just the beginning of the sensored data connected to power these new models. Wearables such as Fitbit, Nike, Jawbone, Apple Watch, and Samsung are just the beginning. Nest and Apple iHome modules are just a glimpse of what’s next. The car is also one of the next battlegrounds as we’re looking at sentience in machines. This is also happening in advanced fiber technology and electronics.

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