Digital to the Core by Mark Raskino

Author:Mark Raskino [RASKINO MARK, WALLER GRAHAM]
Language: eng
Format: epub
ISBN: 9781629560748
Publisher: Bibliomotion, Inc.
Published: 2015-02-23T16:00:00+00:00

Job 2: Awaken the Team to Digital

Executive teams don’t “get” digital overnight; that single killer PowerPoint deck does not exist (in chapter 9 we’ll discuss an interesting approach one executive used to wake up her team). Even teams that seem to get it slip backward and need regular reinvigoration. A significant amount of continuing education is needed (or “awareness raising,” if they feel too senior to be taught). You cannot assume the people in your C-suite magically absorb technology shifts, new business model ideas, and the emergence of whole new competencies. They are fully focused on their day jobs, and technology change often happens too rapidly for them to keep up.

Even some CIOs struggle to keep abreast of a sufficiently wide digital change horizon. But as we identified in chapter 5, the CIO is only one player in this endeavor—the whole team must be involved, from the head of compliance, who must interpret Europe’s “right to be forgotten” mandate, to the facilities and real estate leader, who helps find and furnish a downtown digital R&D hub that’s productive for makers and coders but elegant for customer visits.

The whole leadership team must be continuously reinspired and reeducated. Here’s how to do it.29

• Bring in external speakers regularly to address your executive leadership meeting. Use technology and business book authors, along with tech-company C-level executives. Also call on junior people, such as twentysomethings working in tiny start-ups or sharp college undergraduates working on data science projects.

• Create a curriculum and delivery channel for technology business education. Work with HR and training to set goals at every level of the enterprise. Tailor topics and delivery styles for the various types of participants. Require C-suite members to introduce classes at the start and talk with participants at the end. This will get executives engaged in staff conversations that spark new ideas and change perspectives.

• Encourage C-suite leaders to participate in a technology executive education course, such as Singularity University. Or create a custom program with a business school at a university that has a strong technology reputation.

• Immerse leaders in digital ideas at technology-themed events, such as CES, Wired BizCon, TEDx, Web Summit, CeBIT, CEATEC Japan, or Gartner Symposium/ITxpo worldwide.

• Enroll your whole executive team in a short coding course—for example, at Codecademy or Decoded—so they can see how ideas become apps.

• If your company makes physical products, get executives playing with “maker” prototyping tools such as Arduino kits and consumer-grade 3D printers.

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