Digital @ Scale by Anand Swaminathan Jürgen Meffert & Jürgen Meffert

Author:Anand Swaminathan,Jürgen Meffert & Jürgen Meffert [Swaminathan, Anand & Meffert, Jürgen]
Language: eng
Format: epub
ISBN: 9781119433774
Publisher: John Wiley & Sons, Inc.
Published: 2017-05-30T14:00:00+00:00

Further Disruption to Be Expected

New technologies and new opportunities are appearing all the time, and developers in companies need to brace themselves for further disruption that will rock their job profiles. For example, will today’s 3D printers that produce prototypes in industries like machinery construction be used in full production? It would mean a completely new relationship between development and manufacture. And equally exciting is the question as to whether the trend toward customized production will lead to a co-creation model between customers and developers. We could see an entirely new product design process. Although still very limited, such a model is already being trialed with Nike iD where customers are able to customize their athletic shoes online from a selection of features.

The concept of co-creation has fired the imaginations of industry visionaries, who are already asking: Does a company even need to produce products anymore? Or will a viable business model emerge where the company simply offers a platform that provides co-creators with a basic design and the necessary customization tools? Once designed, the customer can then print out the product in the nearest 3D print shop. It may sound far-fetched, but it’s already happening. For example, in a number of online games, the players create and design their own characters—the company simply provides the platform and gamer network. Developers are barely needed—the customers do it.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.