Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing by WSI

Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing by WSI

Author:WSI
Language: eng
Format: azw3
Tags: Business & Economics, E-Commerce, Internet Marketing, Business & Economics, Small Business, Business & Economics, Advertising & Promotion
Publisher: FriesenPress
Published: 2013-07-31T00:00:00+00:00


The design elements should follow your brand of course, and Facebook should be an integral part of both your online and offline marketing to make a real impact on your business.

Twitter

People who do not use Twitter often ask, “What is the point - with a limited number of characters, how can you really get your message across?” Each Tweet is only 140 characters including spaces, but this succinctness makes it very easy to read many updates quickly and is why Twitter has become a popular social media platform.

When you update Twitter, it will send a “tweet” to all your followers to let them know what you are up to. This generally means that businesses on Twitter are looking for a large number of followers, but in fact you should really concentrate on obtaining followers who are interested in your business niche to get the greatest benefit from Twitter.

By following people who are likely to be interested in your business, you are more likely to gain the right type of followers. As they follow and begin to engage, your following will grow.

It is important to highlight that a person does not need to use Twitter or follow a company or personality to view tweets and conversations. Unlike Facebook, where you can choose to hide elements, Twitter is public and fully searchable. This in itself is a benefit as it means your shared content can be seen by everyone.

It also means you can easily see what your competition and prospects are doing too.

Twitter can be used to:

• Share photos, videos and news

• Gather product or service intelligence by asking questions

• See what people are saying about your company, brand, products and services

• Demonstrate your industry knowledge

• Collate thoughts and ideas into one space



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