Digital Marketing Made Easy: A-Z Growth Strategies and Key Concepts of Digital Marketing by Lin Wilson & Urrutia Kevin

Author:Lin, Wilson & Urrutia, Kevin [Lin, Wilson]
Language: eng
Format: epub
Publisher: Voy Media
Published: 2020-06-22T16:00:00+00:00

It’s essential to choose the right webinar platform for your presentation. You need to record your webinar using high-quality sound and images.

Choose a platform that supports both recording and replay features. This will help you send the webinar to the people on your email list and engage them even after the event is over. You can also send a link to the webinar to target clients who missed the live event to engage them.

Since most of your leads use mobile devices for their searches, ensure that the webinar platform is mobile-friendly.

B2B Sales Metrics to Track

To measure business growth, you need to track metrics that help you evaluate your business’s progress. In this section, we’ll talk about some of the most helpful metrics.

Customer Lifetime Value

Once you convert a lead, you can track how many sales you get from that particular client over a lifetime.

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