Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers by Fisk Peter
Author:Fisk, Peter [Fisk, Peter]
Language: eng
Format: mobi
ISBN: 9780857080165
Publisher: Capstone
Published: 2011-05-11T16:00:00+00:00
By reframing a concept you can reach new audiences, redefine the competition, dramatically enhance the perceived value and maybe sell additional products and services as part of a bigger solution.
There are three levels of context to choose from. choosing one of them as your ‘frame’ creates a far better position from which to innovate, or through which to bring together smaller ideas and rearticulate them in a bigger or different way:• Function: What is it? The simple product or service as defined by its category, such as a laptop computer with the usual catalogue of technical features.
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