Creating Great Choices by Jennifer Riel & Roger L Martin

Author:Jennifer Riel & Roger L Martin [Riel, Jennifer & Martin, Roger L]
Language: eng
Format: epub
ISBN: 9781633692961
Publisher: Harvard Business Review Press
Published: 2017-08-29T05:00:00+00:00

Points of Tension

First, we look at points of tension: the elements that are hard for us to reconcile in a single model. For instance, there is a tension between who benefits most from the festival. One festival has a driving focus on the community as the customer, and it delivers meaningful benefits to them (such as access, civic engagement, and pride). In contrast, the exclusive festival serves the industry as its customer, delivering the most impactful benefits to it (networking, validation, and financial returns).

The tension emerges because it is almost impossible to successfully serve two masters simply because we wish to do so. In this case, what the community wants (to see great films but also to be up close and personal with the stars) is at odds with what the industry might want (to sell movies, mingle with peers, and get business done). To generate a superior model, we can explore how we might better align those incentives and overcome the tension between the two beneficiaries.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.