Confessions of a Domestic Failure by Bunmi Laditan

Author:Bunmi Laditan
Language: eng
Format: epub
Publisher: MIRA
Published: 2017-05-20T16:00:00+00:00

Saturday, February 16, 11 A.M.

Marriage is a partnership. My husband has supported me on my journey to creating a worldwide brand from day one. He even helps me pick out Instagram filters.

—Emily Walker, Motherhood Better

Aubrey clapped her hands and jumped up and down in her exersaucer as I played peekaboo with her. Every time my eyes closed behind my hands I fought the urge to fall asleep right there on the floor. She woke up four times last night and the day was creeping by. I was on my third cup of coffee, but my mind was still a thick fog.

All I could think about, other than how utterly exhausted I felt, was David. How could I be so blind? And selfish? Here David was trying to get his company up and going, and I was angry because he wasn’t home for dinner. I couldn’t imagine the amount of pressure he was under every day to make this work. He was so brave—he could have stayed at Paulson International and eventually become CEO, but instead he chose to build something for himself...for all of us.

Aubrey squealed as I popped out from behind my hands and made a silly face. I pulled her out of the exersaucer and put her in her Pack ’n Play surrounded by toys. Maybe she’d entertain herself for a few minutes while I sprawled across the living room floor.

No dice. As soon as I put her down she started wailing, her arms outstretched. I picked her up and fought back tired tears. It wasn’t even noon.

My thoughts returned to David as I sat on the couch, Aubrey squirming in my lap, trying to pull my hair out of its messy bun. I hoped he got the DentaFresh account.

I feel so useless at home, just frittering the day away with Aubrey when I could be helping him succeed. There has to be something I can do; after all, this business is the family business and it’s not like I don’t have experience in marketing.

“Think, Ashley, think,” I said to myself. After a night of almost no sleep, my mind felt like a muddy pond, but I was determined.

And then, an idea.

When I was with Weber & Associates, one of the ways I used to encourage potential clients to sign with us was by hinting that a competitor was interested in our services.

Maybe that’s what DentaFresh needed: a little healthy encouragement. I grabbed my laptop.

It took me all of two minutes to find their press contact and make up a bogus email account.

To: Cynthia Burton, [email protected]

From: Rebecca Squash, [email protected]

Subject: Upcoming Dental Seminar

Hello Cynthia,

My name is Rebecca Squash.

I’m a reporter with a small regional newspaper looking for a quote from DentaFresh regarding marketing trends in the oral hygiene industry. Do you have any news you’d like to share? We’re reaching out to the All White toothpaste brand, as well. According to reports, they’re collaborating with new firms such as Keller & Associates to come up with innovative campaigns next quarter.

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