Collective Action and Football Fandom by Jamie Cleland Mark Doidge Peter Millward & Paul Widdop

Author:Jamie Cleland, Mark Doidge, Peter Millward & Paul Widdop
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham

For Burkitt (2014) emotions are inherently relational, emerging through human relationships. Andy Turner was ‘affected’ because familial connections (he mentions his father) were negatively affected. These relationships and associated emotions created the ‘moral shock’ (Jasper 1998) to integrate into the emerging sets of protest and shape public opinion through the communication space of the media. Given the move by traditional media into online space, an increasing feature is to make articles and stories that would have initially been for the print version only available online and promoted through various social media sites. This is tactic being readily adopted by the traditional media to get readers immediately reacting and engaging with published story rather than wait for the print copy to become available. The importance of social media bringing everyone together supporters the views of Castells (2015 [2012]), who illustrates how the internet plays an important contemporary role in changing the emotional state of a collective, who can metaphorically hold hands together with no geographical barriers. Referring to the potential of social media as an available and effective tactic that can be utilized during campaigns, Simon Gilbert stated:Social media is a huge part of driving any campaigns these days. It has got to be the quickest and most effective way of getting a message to people. We came up with the graphics that people could share, we came up with the hashtags and we made sure we spoke to the right people online. … When it comes to campaigns and galvanizing support, the ability to do things instantaneously, to get the news away and get high profile figures sharing the news, you would not get that in any other way. (Personal communication, November 2016).

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