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Can Marketing Save the Planet? by Michelle Carvill;Gemma Butler;

Author:Michelle Carvill;Gemma Butler; , Date: April 22, 2024 ,Views: 66

Can Marketing Save the Planet? by Michelle Carvill;Gemma Butler;

Author:Michelle Carvill;Gemma Butler;
Language: eng
Format: epub
ISBN: 9781399411233
Publisher: Bloomsbury UK
Published: 2023-11-20T00:00:00+00:00


The shared value between corporates and NGOs has grown and become much more genuine over time; it is no longer a case of one provides the funding and the other gets to use the partnership for PR purposes. Now there is a value in knowledge sharing and an ongoing working relationship, which can deliver innovation and creation of solutions for some of the world’s biggest challenges.

Three actions to consider

1) Do you partner with an NGO? If so, are you creating engaging content to communicate shared values and objectives to your key stakeholders?

2) Look for opportunities for your organization to support an NGO – build a business case for it, if possible.

3) Personally, what products and services could you switch to in your life to support NGOs?



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Can Marketing Save the Planet? by Michelle Carvill;Gemma Butler;.epub


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