#AskGaryVee by Gary Vaynerchuk

Author:Gary Vaynerchuk
Language: eng
Format: epub, mobi
Publisher: HarperCollins
Published: 2016-01-24T16:00:00+00:00

Email

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Do you think email will be more or less relevant in the next five years?

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I think it’s so important I’ve put it at the top of my marketing strategy. Email open rates may no longer be 80 percent like they were back when I was selling wine in 1997, but that doesn’t mean email is dead. See, people used to sign up for emails without thinking twice, the same way we used to click thousands of likes on Facebook. As time went on, we started being more selective. That means that if someone takes the time to sign up for your emails, you’d better deliver quality content. If you succeed and prove to people that they will like opening your emails, your email open rates will be high. You just have to deliver on your promise to provide amazing, exclusive, relevant content.

The other advantage of emails? You own them. You’re in total control of the creative and the distribution, and you don’t have to worry that your platform is going to make a change that alters whether the consumer who opted in receives it.

I think as long as people have email accounts email will be relevant. It won’t be as valuable as it once was, but it will still be a player.

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