Add Value by Mark Carter

Author:Mark Carter [Carter, Mark]
Language: eng
Format: epub
ISBN: 9780730384038
Publisher: Wiley
Published: 2020-03-30T00:00:00+00:00

At one point people looked at John's animation team and their efforts were considered a waste of resources, dollars and time. Their approach bolsters the power in combined elements of value with storytelling, sensory engagement and creativity pursued with passion and personal value compounding to fruition over time. They've built up equity and popularity in an iconic brand while simultaneously, smartly so, procuring a solid partnership with Disney alleviating the risks associated with innovating animated stories that may take years and hundreds of millions of dollars to produce. As of 2019 PIXAR has released 21 full-length features estimated at $14 billion plus in worldwide gross revenues. And they've generated way more than that globally in the feel-good factor.

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