Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America by Victorino Matus

Author:Victorino Matus
Language: eng
Format: mobi
Publisher: Lyons Press
Published: 2014-06-30T16:00:00+00:00

9

Hollywood

Who do I have to sleep with around here to get a Stoli martini with a twist of lemon?

—CATE BLANCHETT IN WOODY ALLEN’S BLUE JASMINE

In 2010 Stolichnaya ran a campaign called “Would you have a drink with you?” One of the ads featured actress Julia Stiles sitting next to actress Julia Stiles, debating the merits of starring in art-house films versus soulless blockbusters. In another, Hugh Hefner meets his sensitive side who says, “Deep down, I’m just a guy like everyone else, looking for love.” The other Hef lustily eyes a model on a couch and says, “Love. Really?” Twitter founder Biz Stone pokes fun at himself over mindless tweets about the president’s Caesar salad. Of course, everyone’s drinking Stoli. The ads feature witty banter and famous people, which may be what it takes to convince someone to order a Stoli and soda at the bar.

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