Visual Social Media Marketing: Harnessing Images, Instagram, Infographics and Pinterest to Grow Your Business Online by Krista Neher

Author:Krista Neher [Neher, Krista]
Language: eng
Format: mobi
Publisher: Boot Camp Publishing
Published: 2013-01-22T14:00:00+00:00

Group Boards Provide Collaboration

In another creative use of Pinterest, Jetsetter worked with a passionate fan to help him plan his vacation to Turks and Caicos. They collaboratively pinned ideas for the trip including what to bring, things to do, where to stay and more. They also crowd sourced tips and advice from other fans and experts, which allowed multiple people to contribute to the creation of a board that served a real purpose – to help someone plan a vacation.

The results were tremendous. The board had more than 720,000 Pinterest followers (5x more than Facebook and 20x more than Twitter) and users pinned over 9,500 times!{24}

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