Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) by Eric Ward & Garrett French

Author:Eric Ward & Garrett French [Ward, Eric]
Language: eng
Format: mobi
ISBN: 9781613081808
Publisher: Entrepreneur Press
Published: 2013-02-28T14:00:00+00:00

■ Online business

■ Ecommerce

■ Web design

Also, take a pass at your audience keywords with the Ubersuggest tool mentioned on page 71. Once you have your audience keywords figured out, it’s time to run a quick viability check.

QUICK VIABILITY CHECK–“[TARGET AUDIENCE]” + INTITLE: “WRITE FOR US”

Take your target audiences and combine them with the command intitle:“write for us”. Pages that have “write for us” in the title tag indicate a demand for content. Assuming you have effectively named your target audience, the quantity of results generated with this query along with the number of viable prospects in the top 10 to 20 results will give you a sense of whether a guest placement campaign is viable and at what scale.

If you see 2 to 300 results for each query, with 3 to 5 definite opportunities in the top 10, you can reasonably estimate 10 guest-post placements per query run (based on 20 percent conversion). This quick test will let you know whether you need to really conduct a full inventory, or if you need to go back and think a bit further about your target audience.

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