The Unconventionals by Mike O’Toole
Author:Mike O’Toole
Language: eng
Format: epub
Publisher: Sourcebooks
Published: 2019-08-29T19:20:10+00:00
The PJA Change Ladder
For just a second, think about where you are on this ladder.
If youâre like most marketers, you invest most of your time and money on the first step. Maybe youâve launched a new product or entered a new market, but youâre not getting credit for it. People arenât aware, and they should be. Or your customers are playing an old tape, so you have to change perceptions and assumptions. This is understandableâwe get paid to drive awareness and revenue. But the best way to change the fortunes of your brand is to aim higher, as a few quick examples from The Unconventionals will illustrate.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Bad Blood by John Carreyrou(6118)
Rich Dad Poor Dad by Robert T. Kiyosaki(5892)
Principles: Life and Work by Ray Dalio(5736)
Playing to Win_ How Strategy Really Works by A.G. Lafley & Roger L. Martin(4871)
Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind by Charles Babcock(4324)
The Confidence Code by Katty Kay(3889)
Thinking in Bets by Annie Duke(3841)
American Kingpin by Nick Bilton(3315)
Delivering Happiness by Tony Hsieh(3140)
Project Animal Farm: An Accidental Journey into the Secret World of Farming and the Truth About Our Food by Sonia Faruqi(2869)
The Power of Habit by Charles Duhigg(2798)
Brotopia by Emily Chang(2760)
Mastering Bitcoin: Programming the Open Blockchain by Andreas M. Antonopoulos(2745)
I Live in the Future & Here's How It Works by Nick Bilton(2713)
The Tyranny of Metrics by Jerry Z. Muller(2676)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2659)
The Content Trap by Bharat Anand(2658)
Building a StoryBrand by Donald Miller(2619)
Applied Empathy by Michael Ventura(2611)
