The Little Black Book of Innovation by Anthony Scott D
Author:Anthony, Scott D. [Anthony, Scott D.]
Language: eng
Format: epub, pdf
ISBN: 9781422171721
Publisher: Perseus Books Group
Published: 2011-12-19T14:00:00+00:00
HOW-TO TIPS
Run a thought experiment to see what would happen if you or the market leader cut features by 20 percent and prices by 80 percent.
Pick a product from your kitchen cabinet. Identify three improvements that would be exciting to designers or engineers, but useless to you.
Day 12
Do It Differently
* * *
Central Question One-Sentence Answer
What is a disruptive innovation? Disruptive innovations create new markets and transform existing ones through simplicity, convenience, affordability, or accessibility.
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