The Entrepreneurial Instinct by Monica Mehta

The Entrepreneurial Instinct by Monica Mehta

Author:Monica Mehta
Language: eng
Format: epub
Publisher: McGraw-Hill Companies, Inc.
Published: 2013-04-23T04:00:00+00:00


The Brain Science Behind Creativity

Much of creativity boils down to the ability to tap the parts of the brain vital to the creative process. At the same time, a creative person manages to ignore those parts of the brain responsible for critical thinking. And, as we age, the prefrontal cortex, which is the region of the brain that enables critical thinking, impulse control, and focused attention, becomes ever more developed, and, in a way, ever more powerful. This has many obvious benefits, but it also has an undesired consequence—the repression of imagination.

To get a window into how our imaginations really work, consider the findings of researchers at Johns Hopkins University who conducted brain scanning experiments on a group of jazz musicians. By utilizing an MRI machine, it was possible to see what exactly went on inside the musicians’ brains as they improvised. Researchers discovered that in order to create new melodies, jazz musicians in the midst of an improvisation selectively deactivate a portion of their prefrontal cortex:



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