The Art and Business of Photography by Susan Carr

Author:Susan Carr
Language: eng
Format: epub
Publisher: Allworth Press

A Note on Licensing Stock Photographs

There are two factors to consider when pricing a license for stock photographs: the uniqueness of the image and the terms of the license (how the image will be used).

Stock photographs are predominately sold through online distribution channels. Whether large mega archives like Getty and Jupiter Images or, at the other extreme, an independent photographer’s Web site, the Internet is the vehicle for most stock photography sales. If a photographer places work with a distributor, there is a signed contract giving the distributor the authority to set the prices and transact the sales. The photographer is sent a contractually agreed-upon percentage of each sale.

Licensing stock imagery directly eliminates the middleman and the photographer keeps the entire licensing fee. That may sound great, but stock photography is very competitive and the difficult part of being independent is marketing your images. Just as with assignment work it comes down to sales and negotiations.

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