Thank You For Disrupting by Jean-Marie Dru
Author:Jean-Marie Dru
Language: eng
Format: epub
ISBN: 9781119575665
Publisher: Wiley
Published: 2019-05-05T16:00:00+00:00
CHAPTER 12
THE DISRUPTION COMPANY
ON CORPORATE CULTURE COMPONENTS AND DISRUPTION
I would like to conclude Part III with a corporate culture I know well, that of my own organization, TBWA. This might appear somewhat presumptuous. Whatever its impact and its weight in the business world, my company is more modest than many others that are covered in this book. In a chapter dedicated to corporate culture, how can I not describe the one I know best, the one I live daily?
The Harvard Business Review identified what it has called “the six components of corporate culture,”1 vision, values, practices, people, narrative, and place. I will attempt to describe TBWA’s culture in line with these six themes.
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