Ten Types of Innovation by Larry Keeley & Ryan Pikkel & Brian Quinn & Helen Walters

Author:Larry Keeley & Ryan Pikkel & Brian Quinn & Helen Walters
Language: eng
Format: epub
Publisher: John Wiley & Sons
Published: 2013-03-17T16:00:00+00:00

Brand

Brand Extension

Offer a new product or service under the umbrella of an existing brand.

Brand Leverage

Allow others to use your brand name to lend them your credibility and extend your company’s reach.

Certification

Develop a brand or mark that signifies and ensures certain desirable characteristics in third-party offerings.

Co-Branding

Combine brands to mutually reinforce key attributes or enhance the credibility of an offering.

Component Branding

Brand a discrete piece of the offering to make the whole appear more valuable.

Private Label

Provide goods made by others packaged under your company’s brand.

Transparency

Let customers see into your operations and participate with your brand and offerings.

Values Alignment

Make your brand stand for a big idea or a set of values and express them consistently in all aspects of your company.

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