Successful Analytics ebook 1: Gain Business Insights By Managing Google Analytics by Brian Clifton

Author:Brian Clifton
Language: eng
Format: mobi, azw3, epub
ISBN: 9781910591017
Publisher: Advanced Web Metrics Ltd
Published: 2015-01-25T14:00:00+00:00

SPEAKING OF EXPECTATIONS AND PROCESSES …

When I hear this … I reply with …

We want to have all this set up by the end of the quarter. Be realistic with your requirements. If you have a single website domain, with no subdomains, and no e-commerce facility or other complex tracking requirements, then you can build solid data foundations within three months. However, avoid skipping the processes described in this chapter. They are required for good reasons.

As a global company we have multiple country websites, subdomains, and a network of resellers we supply leads to. Our site is aimed at new purchasers, existing customers, investors, and job seekers. We wish to measure and understand all of these areas. What resources should we be considering (budget and staffing)? This varies in the same way the cost of building your website varies. However, the following is a guide based on my own experience.

Staffing Three to four full-time staff, one at senior manager level.

In addition, build a network of power users to support country offices or specific departments (see Chapter 8, in ebook 2).

Technology Consider Google Analytics Premium as the potential tool for your organization (see Chapter 2).

Consultancy services Leverage the experience of experts in Google Analytics. Hire a GACP to support you.14

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.