Stock Photography: Residual Income with your Digital Camera by Lisa Oliver

Author:Lisa Oliver [Oliver, Lisa]
Language: eng
Format: azw3, epub, pdf
Published: 2012-03-12T04:00:00+00:00

Self Representation

One positive side to self-representation is that you have no commission to pay to someone else. This means that every bit of the money you make is 100 percent yours to keep. For some, this side of things determines their preference.

No internal competition is also another positive. With no internal competition, you are more likely to close a sale with each inquiry that you have. This can mean more profits for you since you will be selling more images.

With self-representation, there is also a higher chance for additional work. When you represent yourself, you are dealing directly with the buyer. This means that if the buyer wishes for a specific image and you do not already have that image, then you can offer to shoot the image for them. This can lead to additional work as well as additional profits.

The disadvantage of representing yourself is that you are responsible for every aspect of your business. You will have to field customer calls, market your images and maintain all of the administration work associated with running your own business. This does equate to less time being spent on taking the photos you want to sell and this can hurt your business especially if you do win repeat customers and they want their work done in a hurry.

Without an agent you will also find it difficult and expensive to fight someone who has breached your copyright. You will need legal representation whether you are trying to prove that someone else is using your work illegally or to fight accusations that you have used images belonging to someone else.

Without the administrative help of a stock photography agency, there are several areas aside from shooting images that you will need to do yourself. These are things that need to be done to ensure your success. So make sure that if you decide to represent yourself that you take the time to market your images. If people don’t know you have images to sell they can’t buy them.

The first thing you need to do is to get the contact names of those people you are hoping to market your images to. From there you will need to study your potential clients so that you know what appeals to them and what does not. A bit of research now will make a lot of difference to your success rate when selling your images or your photography services.

Next, you will need to make contact with these people. You can do this by sending them out a promotional letter or giving them a call by phone. The best way to handle this is to send out a promotional letter first and then phone your prospective customer as a follow up to that letter. At least then when your prospective customer answers the phone he will have some idea of who you are and what you are calling about.

Another aspect that will help in the marketing of your images is getting a portfolio review done. Your reviews will

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