Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships by Michelle Golden

Author:Michelle Golden [Golden, Michelle]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2010-11-16T14:00:00+00:00

Part III: HOW

How to Set Up and Use the Tools

CHAPTER 8

LinkedIn

Of the various social networking tools, LinkedIn is a perfect entry point to social media because it is purely business and yet offers features that mimic some elements of Twitter, Facebook, and even blogging. This allows you to discover which components or practices of popular social networking tools you might enjoy most or be most comfortable with.

LinkedIn is very easy to use and follow. It leverages grassroots marketing by capturing, building, and maximizing relationships. This works beautifully because people generally are prone to doing business with people they know, like, and trust. LinkedIn, like other social media, can help you move to a “know each other better” phase so that “like” and “trust” can be established or reinforced.

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