PHOTOGRAPHY: James Carren's Ultimate ALL-IN-ONE Digital Photography Box Set!!! by James Carren

Author:James Carren [Carren, James]
Language: eng
Format: azw3
Publisher: Sender Publishing
Published: 2016-03-22T00:00:00+00:00

Chapter 1:

Types of Photography—Fine Art vs. Commercial

So, what types of photography are there, and what of these can you turn into a business? There is a lot of nuance in the photographic world, but I like to divide the business part of it into three distinct aspects. If you find, however, that your work falls into more than one category, never fear. You can always section off your business to sell more than one type of photography. This just means that you’ll need to think about the possibility of having different branding materials and business pages for each category. This can cost a bit more money, but if you’re committed and you work hard, it can definitely pay off.

Now, let’s talk about what those types are. As I've divided them, they are: Commercial, Fine Art, and Documentary. Let’s talk about commercial first.

Commercial is what most people think of when they imagine a photo businesses. The most common version of commercial photography business are family portrait and high school portrait studios. Often, studios do both of these kinds of work. Portraiture is always in high demand, especially around the holidays and different times in the school year. With any portrait studio, you definitely want to think about offering photo packages at different price points so that your target market consists of a wider demographic. Think about other ways to make your particular studio unique. What kind of spaces do you offer to shoot in? What kind of props? For senior portraits or beauty shots, how many outfit changes do you offer and at what prices? Do you offer on-site hair and makeup help? If so, what are you going to charge so that those packages are still affordable, yet you are paying your hair and makeup artists fair wages? These are all components to think about, and I will discuss them in more depth in the chapter on market research.

But there is another facet of the commercial field that people don’t often think about, and that is the world of stock photography. Stock photography is also in high demand. Just a refresher in case you don’t know what it is: stock photography are any images that people look for on a regular basis that can be listed online for people to use legally—either for free or for a small fee. These photos are profitable, because when consumers purchase images legally, either for use in photo montage art or for use in corporate brochures and the like, they don’t run the risk of plagiarism and they don't need to alter a certain percent of the image for legal purposes. Using stock photography allows people to access high-quality, professional-looking images with a search bar, so they can find what they want easily.

Stock photography pays well, but in order to get into it, you'll have to find either an agency or an online database. Once you have found one, they will often require proof that your photography is of a high enough quality to be used in their collection.

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