Internet Marketing Essentials: A Comprehensive Digital Marketing Textbook by Larson Jeff & Draper Stuart

Author:Larson, Jeff & Draper, Stuart [Larson, Jeff]
Language: eng
Format: epub
Publisher: Stukent, Inc.
Published: 2015-03-28T22:00:00+00:00

Takeaway

Good user experience and conversion optimization principles are summarized with the title of a well-known foundational book on web usability by Steve Krug: Don’t Make Me Think. The premise is that a website needs to be as easy as possible for visitors to understand and navigate. It can’t make any assumptions about the level of knowledge or experience its visitors have. Rather, the site needs to be explicit about the point of each page and what it wants visitors to do on that page or where it wants them to go next. Conversion is largely about removing obstacles and distractions while minimizing confusion and maximizing persuasiveness.

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