How to Use Twitter for Business by Savage Mike

Author:Savage, Mike [Savage, Mike]
Language: eng
Format: epub
Published: 2013-03-09T18:30:00+00:00

Twitter for small businesses

Twitter offers two advertising opportunities for small businesses, Promoted Tweets and Promoted Accounts. Since Twitter gathers analytics on all of its members, it has access to data that is cost prohibitive for a small business to purchase or gather itself, so taking advantage of Twitter’s targeted advertising is a cost effective option for small businesses to use in spreading the word about their products or service, or to get their brand name in front of a laser-targeted public.

Promoted Accounts:

When a Twitter user selects people to follow, they reveal their interests. Along with their friends, Twitter users also follow businesses, celebrities, religious organizations, inspirational gurus, etc. Promoted Accounts show up in the Who to follow area of a Twitter user’s account.

Example of Who to follow:

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