Execution Premium: Linking Strategy to Operations for Competitive Advantage by Kaplan Robert S. & Norton David P

Author:Kaplan, Robert S. & Norton, David P. [Norton, David P.]
Language: eng
Format: epub, pdf
Publisher: Perseus Books Group
Published: 2008-08-03T14:00:00+00:00

5. An excellent short summary of a company’s strategy communication process can be found in L. Johnson, “Common Sense in Strategy Communication: Four Lessons from Canon USA,” Balanced Scorecard Report (May–June 2007): 6–7.

6. Lockheed Martin Internal IT Group’s strategy communication program received the 2006 Magellan Award of the National League of Communications Professionals.

7. R. S. Kaplan and D. P. Norton, “Measuring the Strategic Readiness of Intangible Assets,” Harvard Business Review (February 2004): 52–63, and Kaplan and Norton, Strategy Maps: Converting Intangible Assets into Tangible Outcomes (Boston: Harvard Business School Press, 2004), 199–248.

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