Home > Business & Money > Business Culture > Ethics

Business Ethics by Alejo José G. Sison Ignacio Ferrero Gregorio Guitián

Author:Alejo José G. Sison,Ignacio Ferrero,Gregorio Guitián , Date: March 7, 2020 ,Views: 156

Business Ethics by Alejo José G. Sison Ignacio Ferrero Gregorio Guitián

Author:Alejo José G. Sison,Ignacio Ferrero,Gregorio Guitián
Language: eng
Format: epub
Publisher: Taylor & Francis (CAM)
Published: 2018-03-06T16:00:00+00:00


1. An Aristotelian view of marketing and its contribution to human flourishing (eudaimonia)

Aristotle introduced a distinction between “wealth usage” (economics) and “wealth acquisition” (chrematistic) (Politics, henceforth Pltcs: 1253b). Both are related to each other as the “end” and “means.” Chrematistics is subordinated to economics because wealth acquisition is just a means for wealth usage for a good life. The ethical account of both wealth creation and wealth usage will depend on how they serve human flourishing (eudaimonia). We now explore the consequences of this distinction with respect to marketing.



Download

Business Ethics by Alejo José G. Sison Ignacio Ferrero Gregorio Guitián.epub


Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.