Building a Growth Factory by Scott D. Anthony & David S. Duncan

Author:Scott D. Anthony & David S. Duncan
Language: eng
Format: mobi, epub
ISBN: 9781422193556
Publisher: Harvard Business Review Press
Published: 2012-11-19T14:00:00+00:00

While idea governance systems can be very corporate-specific, it is helpful to highlight the broad differences between how companies typically manage the “edges” of more close-to-the core ideas and disruptive, market-creating ideas. Table 5 shows the conceptual differences between the two systems.

One element on this table deserves special mention. Many companies have the same group evaluate every idea, often during a single meeting. However, it can be very difficult for a single decision-making group to rapidly flip filters and evaluate fundamentally different ideas. Ideally, decision-making groups for more disruptive ideas adhere to four characteristics:

TABLE 5

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