Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change by Erika Andersen

Author:Erika Andersen [Andersen, Erika]
Language: eng
Format: mobi
ISBN: 9780312553982
Publisher: St. Martin's Press
Published: 2009-05-25T14:00:00+00:00

I’ll leave the rest to your imagination. Suffice it to say they did a bang-up job of creating new tactics for their Ecokids strategy and updating the tactics for their other three. All five of them left the meeting feeling clearer (and better about their new competitive threat) and pretty proud of how much they’d accomplished in three months. They’re approaching their work more strategically.

INDIVIDUAL REPOSITIONING

Though I’ve offered a group example because I thought it would be more fun and demonstrative, reviewing your strategic thinking by yourself is very similar to doing it with a group. It usually goes more quickly when it’s just you, because there’s generally less time needed for conversation (not always, though—some of us have lots of conversations going on inside our heads).

So, now I’ll give you a chance to try it out. I suggest you read through the following section now, just to set it into your brain, then—at the end—make a date to come back to this section a few months from now and do it for real.

Try It Out

Here’s a guide to “recalibrating” an initial plan. A few months after you’ve started working on the plan you created, come back and think through the following steps:

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