300% More Direct Bookings in 30 Days: A complete copywriting system for anyone who wants direct, measurable results by Jeremiah Magone

Author:Jeremiah Magone [Magone, Jeremiah]
Language: eng
Format: azw3
Publisher: Hospitality Copywriting.com
Published: 2016-06-23T04:00:00+00:00

But I’m not saying you always have to drop your rates to compete; providing greater value can have the exact same effect. Let’s look at how one of GuestCentric’s clients does this in Barcelona:

With all these extras, guests are happy to pay a little extra when they book direct. After all, who doesn’t love a free bottle of wine?! And in downtown Barcelona, parking is nearly impossible. The fact that this is included is worth at least 30 euros a day, but they only charge 12 euros more than Booking.com. This makes booking direct seem like an incomparable value. And, with this, it’s no wonder that they’ve pulled in 131 more room nights and 58,000 more euro than they did on Booking.com over the same period!

Here’s another example of some nice (low cost) perks to get your imagination working:

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