101 Social Media Tactics for Nonprofits by Melanie Mathos & Chad Norman

Author:Melanie Mathos & Chad Norman
Language: eng
Format: epub, mobi
Publisher: John Wiley & Sons, Ltd.
Published: 2011-12-23T16:00:00+00:00

Use Facebook as Your Organization’s Page

Facebook’s “Use Facebook as Page” functionality allows your organization to engage with other pages, helping you reach new supporters and build affinity. While using Facebook as your organization, you can like the pages of other nonprofits, companies, and places you have an association with. Once connected with these pages, you can interact with them on your organization’s behalf through wall updates, comments, and likes, spreading the visibility of your own page. You can truly “be” your brand!

What You Need

A Facebook account and other Facebook pages that you like

How to Do It

1. Visit your organization’s Facebook page.

2. Click “Use Facebook as [name of page]” in the Admins panel on the right.

3. Visit pages you have an affinity with, and press the Like Button.

4. When appropriate, leave wall posts, comments, and likes on these pages.

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