Your Ecommerce Store by David Brock

Author:David Brock
Language: eng
Format: epub
Tags: ecommerce, eCcommerce Store guid, ecommerce store, your ecommerce store, sell your ecommerce business, start your ecommerce business, your ecommerce online income
Publisher: Scribl
Published: 2019-02-18T16:00:00+00:00

Chapter 5:

DESIGNING A STORE THAT WILL SELL

Now you have your store, you’re probably excited to start designing it and selling it! Creating websites using these kinds of tools is a lot of fun because all the technical stuff is done for you. All you need to worry about is choosing the themes you like the looks of, deciding what colors to use etc.

But don’t get too carried away. While it’s true that you can have a lot of fun here, remember that the end objective is to sell more items – and that means you need to think carefully about the layout and design of your site.

And specifically, you need to make sure that it is designed in a way that will encourage sales. This in turn comes down to a number of considerations and design choices.

Laying Out Your Store

If you were the manager of a high street store or a supermarket, then a big part of your job would be to decide how to layout all of the products in that store so that they would sell optimally. That means getting people to walk through specific aisles in order to find the best sellers, thereby being exposed to other products they might be interested in but hadn’t considered for example.

In other words, the way you set out a brick and mortar store can end up having a big impact on the number of sales you make and this comes down to basic psychology. Of course there aren’t quite as many factors for you to consider if you’re going to be selling products online but there are still some ways you can influence the decisions of your buyers. Here are just a few things to keep in mind...

Security and ‘Barrier to Sale’

One very important consideration for your store is the security and the ‘barrier to sale’. Remember right at the start of this book, we discussed the growth of ecommerce and why it hadn’t already grown to beyond brick and mortar store sales. The reason? People are concerned about spending money online.

If you want to sell to the broadest range of people possible, then you need to ensure that your site looks official and trustworthy. This is why it’s so important to use a professional looking design and to create a professional looking brand with a high quality logo. Something as simple as a low resolution image, a typo or ‘Copyright 2010’ can make your website look less trustworthy and cause people to leave.

Another way to overcome this barrier to sale is to let people leave reviews on your store. This is something that many people will be nervous to do, seeing as it can potentially mean people end up leaving bad reviews! But overall, letting people leave reviews means that your customers can see other people have bought from you and received your products. If you respond to negative reviews, this will also reassure your customers that you’re listening and that you care about what they have to say.

Easy Checkout

Another ‘barrier to sale’ is the time and effort involved in making a purchase.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.