Traffic Secrets by Russell Brunson

Author:Russell Brunson [Brunson, Russell]
Language: eng
Format: epub
Publisher: Hay House
Published: 2020-05-04T15:00:00+00:00

STEP #1: UNDERSTAND THE HISTORY AND THE GOAL

Created by Kevin Systrom and Mike Krieger in San Francisco, Instagram launched on October 6, 2010.21 Its fast-paced growth was unheard of: 100,000 members in the first week, 1 million members in the first two months, and 10 million members in the first year.22 And in June 2019, it passed over a billion members!23

In 2012, Facebook bought Instagram for $1 billion in cash and stocks.24 While that story is fascinating, I think the more exciting story occurred in 2013, when Mark Zuckerberg offered to buy Snapchat for $3 billion.25 After Snapchat’s founder said no, Facebook decided that instead of buying them, they would just try to beat Snapchat at their own game. Over the next few years, they added all of Snapchat’s core features into Instagram. Then in August 2016, they threw the death punch: they replaced Snapchat’s signature feature by launching Instagram Stories. Soon Snapchat’s stocks plummeted, users migrated in droves from Snapchat to Instagram, and, almost overnight, Instagram became the second largest social networking site in the world.

Mark Zuckerberg’s goal when acquiring Instagram and ripping off Snapchat’s features was to find more places to leverage attention and place ads where you are spending your time: looking at your feed, exploring various things, and watching other people’s stories.

If you are “working your way in,” then you win this game by:

Attracting followers

Creating content that engages them and keeps them coming back to the platform for more

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