The Ultimate Guide to Content Marketing & Digital PR: How to get free attention for your business, turbocharge your ranking and establish yourself as an authority in your market by Charlie Marchant & Luke Nicholson & Tim Cameron-Kitchen

Author:Charlie Marchant & Luke Nicholson & Tim Cameron-Kitchen [Marchant, Charlie]
Language: eng
Format: epub
Publisher: Exposure Publishing
Published: 2016-06-16T18:30:00+00:00

Using Google Searches to Find Bloggers

Google Search: Google is a good place to start your blogger search. Search for a simple blog type term, such as “fashion bloggers UK” or “vintage fashion blogs UK” to pull some relevant results. You’re likely to find that most of the first page of the search will give you lists of top bloggers published by other websites, as well as the most high profile bloggers for that niche.

That’s exactly what happens if we Google “vintage fashion blogs UK”. The second and third results are for top 10 lists featuring multiple bloggers — these are definitely worth checking out, though after you’ve read a few they will likely become very samey. Vuelio is a common top result for lists of influential bloggers. The first, fourth and fifth results on this page are vintage fashion bloggers — retrochick.co.uk, victorias-vintage.co.uk, and notdressedaslamb.com. You can check out these bloggers and see if they look relevant to your brand.

Google Alerts: Set up Google Alerts for the keywords that describe your target angle or blogger. For example, you might want to monitor the word “lipsticks” so that you know whenever a blogger posts an article about lipsticks and potentially reach out to them with your own product to review. You might monitor a generic term such as “gifts for children” if you have products that would be relevant for blog posts that would turn up on parenting, family and mummy blogs.

Blogrolls: Blogrolls are lists of blogs compiled by a blogger in the same niche. You can search on Google for “blogroll” and “specific keyword” to find some relevant blogrolls. For example, if we search “blogroll” + “vegan food” we get a whole list of bloggers with lists of vegan food related blogs.

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