The New Fashion Rules by Victoria Magrath

Author:Victoria Magrath
Language: eng
Format: epub
Publisher: HarperCollins Publishers
Published: 2018-10-09T16:00:00+00:00

(@harrison)

21

April 2011

The creative directors conquer Instagram

In this modern age when personality, profiles and images are king, it is no surprise that fashion brands have also developed their own public faces. But often these faces aren’t the paid models, promoting and attracting an audience to visit the store. Rather, they are the people behind the designs, the clothing and the creativity. It’s time for the creative directors to shine; after all, true loyalty comes from developing authenticity and a closer relationship with the audience. Arguably, one of the reasons why Dior, Saint Laurent and Chanel especially have created such dedicated, admiring followers to this day is due to their famous creative directors: Christian Dior, Yves Henri Donat Mathieu-Saint-Laurent, Karl Lagerfeld and Gabrielle Chanel herself. If you give an audience a face to remember, they’re bound to feel more connected.

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