The Little Black Book of Change by Paul Adams & Mike Straw

Author:Paul Adams & Mike Straw [Adams, Paul & Straw, Mike]
Language: eng
Format: epub
ISBN: 9781119208532
Publisher: Wiley
Published: 2015-12-11T00:00:00+00:00

Imagine if the same participation and engagement could be achieved in the shift you need to create. The good news is that a similar situation can be created. If a change has benefits that attach emotional as well as functional or procedural benefits, the power of purpose created will very likely lead to a shift.

“If a change has benefits that attach emotional as well as functional or procedural benefits, the power of purpose created will very likely lead to a shift.”

Endorsement from the top helps, but should not be over used. Create a clear purpose, be clear on the benefits and communicate through traditional channels as well as viral ones: coffee machine conversations are powerful. Misalignment will occur. Expect to need to reach alignment more than once. Investment in time will be required. Be prepared to be patient. Don’t underestimate the power of emotion …

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