The Law (in Plain English) for Galleries by Leonard D. Duboff

Author:Leonard D. Duboff
Language: eng
Format: epub
ISBN: 9781621536826
Publisher: Allworth
Published: 2020-06-03T16:00:00+00:00

CONCLUSION

The benefits of advertising are clear; yet, if not done properly, the detriments can be significant. This is particularly true today with the advent of inexpensive online advertising. Care must be taken to comply with the laws of every jurisdiction into which an advertisement may be launched. By working with an experienced business lawyer, you will reduce your gallery or craft business’s potential exposure.

CHAPTER 14

The Internet

It has become commonplace for galleries, craft shops, and creative people to establish a presence on the World Wide Web. Elaborate websites have appeared with regularity not only for large multinational corporations, but also for smaller companies and individuals. While there are no decisive studies on the extent of commerce that actually occurs on the Web, marketing on and surfing the Web is very common. The vast majority of brick-and-mortar galleries and craft shops have established websites.

Most US households own or have access to a computer and the Internet. The vast majority of homes have direct Internet connections and multiple computers, especially with the advent of the smartphone. Many even have their own networks. New home construction is incorporating computer and network wiring as standard.

Recent surveys have established the Web as a significant retail marketplace and the use of websites for commercial activities is continuously expanding. Websites exist for bill-paying, securities sales, travel bookings, and for virtually every form of commercial activity. Many businesses encourage Web commerce by providing discounts and exclusive offers for Web-based transactions.

Technology allows even the smallest businesses to create elaborate interactive sites that attract a good deal of positive attention. Theories abound on what makes a website appealing. For some, interactive graphics are the key; others feel it is important to provide visitors with something of value to take with them, such as information or the opportunity to obtain souvenirs of the visit. Some music publishers provide samples of the music they handle, while visual artists, galleries, and craft shops may encourage visitors to download images displayed on their sites. Many businesses give discounts or coupons online. With these new technologies, businesses are faced with additional concerns and considerations for their daily operations.

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