The Indie Authors Resource Guide for Self-Publishing: The Indie Authors Resource Guide by Patricia Chatman & Aaran Charles

Author:Patricia Chatman & Aaran Charles [Chatman, Patricia & Charles, Aaran]
Language: eng
Format: epub
Tags: Education & Teaching, Schools & Teaching, Reference, Teacher Resources
Amazon: B00TD0RBAU
Publisher: Walker Chatman Publishing
Published: 2015-02-08T05:00:00+00:00

Chapter 7: Press Releases and Book Signings

Press Releases

Most authors’ primary focus is on writing stories not the business side of writing. But when you’re a self-publisher you’re both author and publisher; thus responsible for all aspects of the publishing business inclusive of marketing and public relations. A press release announces the publication of your book to the media and other influencers. Now, if you haven’t written a press release before never fear. It’s fairly easy. The key elements to a press release are:

The Headline – Grab the attention of your audience by writing a compelling headline. Do your research for key words to capture the interest of media professionals.

Know Your Audience – Journalists don’t spend a lot of time reading press releases word for word. Make sure you explain very clearly why the information is beneficial to them and why readers should buy your book.

So What? – Make sure you answer the question of why is this information newsworthy.

Brief Description – Write a brief description about the book or event you are announcing. Do keep the focus on the work not you.

Contact Information – Provide all methods for being able to contact you e.g., telephone, email, and website.

Grammar – Write in simple terms free from excessive adjectives, errors, and jargon.

SAMPLE PRESS RELEASE

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