The Effective Presentation by Kaul Asha;

Author:Kaul, Asha;
Language: eng
Format: epub
ISBN: 9788132119760
Publisher: SAGE Publications India Pvt, Ltd.
Published: 2014-03-20T00:00:00+00:00

You will close in the following manner:

‘Today we discussed the benefits of the machine, the installation and maintenance costs which came to Rs 15,000…’

A conclusion is a summation of the content addressed. New ideas cannot be introduced in the closing sequence. There are certain statements referred to as problem statements that must be avoided in the presentation ‘Did I mention that…’, ‘We had the same problem, by the way, last year when…’, ‘Oh, another thing I should have mentioned…’ Statements of this nature or akin to the ones stated above indicate lack of planning, and clarity. The audience does not view these statements very positively.

The closing section of the informative and persuasive presentations are different. If you are making an informative presentation, restate the main points or summarize the presentation in the closing. In a persuasive presentation, you can use motivation, appeal for action, or challenge as a strategy depending on what is the objective of the presentation. If you decide to reiterate your points as a strategy for closing, then sum up the points made in the course of the presentation.

Note: Start and end your presentation on a positive note.

Let us look at the difference in the structure of an informative and persuasive presentation. Table III.5 differentiates between the steps to structure an informative presentation and a persuasive one.

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