The Easy Way to Start a Home-Based Plant Nursery and Make Thousands in Your Spare Time by David The Good

Author:David The Good [Good, David The]
Language: eng
Format: epub, azw3, mobi
Published: 2018-12-31T21:00:00+00:00

Chapter 5: Find Your Niche

When you visit enough nurseries, you start to get a feel for the different types. Some put their niche right on their sign, such as “Sam’s Succulents,” or “Olivia’s Orchids,” or “The Citrus Guys.” My niche is edible perennial plants for food forests, so I named my nursery “Florida Food Forests.” Anyone searching for food forests in Florida would find me. As an additional benefit of being in this niche, in Florida, edible plants are tax-free, so I didn’t have to collect sales tax.

If you try to be everything, you may get too scattered. Most car lots represent specific brands and are not trying to retail every car under the sun. The same goes for hardware stores. If your hardware store also decides to sell liquor, people will just get confused when they come in and ask for a screwdriver.

Figure out which plants you love, and focus on those. Look for the most interesting specimens. In Florida, lots of people sold azaleas, hedge plants, and mondo grass. It was everywhere, and the margins weren’t great. No one that I saw was focused on perennial vegetables and edibles. Even the flowers I sometimes sold were edible. Canna and hibiscus blooms, anyone?

One lady I knew grew the most beautiful caladiums and a collection of beautiful and delicate flowers, such as lilies and little native daisies. She paired them with her homemade birdhouses. It was a delight visiting her. She had her niche.

Another nursery was focused solely on native plants. If you wanted a native plant garden, you would go to them. It was a good niche.

If you’re running a big operation you might be able to grow a ton of different things, but I think for the backyard operator it makes a lot of sense to pick something you love and stick to that. Also, make sure what you love isn’t the precise thing everybody else is already selling. Martha’s Mondo Grass is probably going to be a bad choice, unless you’ve somehow gotten ahold of some new varieties that will stand out from the crowd.

Here are some niche ideas to get your brain going:

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