The Dream Cafe: Lessons in the Art of Radical Innovation by Duncan Bruce & Geoff Crook

Author:Duncan Bruce & Geoff Crook
Language: eng
Format: mobi
ISBN: 9781118977835
Publisher: Wiley
Published: 2015-02-01T14:00:00+00:00

Robert Jütte, A History of the Senses: From Antiquity to Cyberspace (2004).

Constance Classen, Worlds of Sense: Exploring the Senses in History and Across Cultures (1993).

Mark F Bear and Barry W Connors, Neuroscience: Exploring the Brain (2006).

Antonio Damasio, The Feeling Of What Happens: Body, Emotion and the Making of Consciousness (2000).

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NOTICING

Noticing is at the heart of The Dream Café's difference from the way that conventional agencies operate. Our ability to notice what others tend to neglect is what enables us to leverage the different ways that creative people apprehend the world. When we talk about creative thinkers, the avant-garde, café culture and so on, we don't limit our definition to conventional stereotypes of men in berets with goatee beards or women in French style matelot tops and dark glasses. We are referring to a way of thinking and seeing that is hardwired to the imagination and one of our reference points is Marcel Proust who said: ‘The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.’

Noticing plays a crucial role in the menu of services that we offer business. We prototype and create, enabling us to complement and inform each other and our clients' abilities to evolve their understanding while gaining real purchase on innovation opportunity. Our core provision at The Dream Café consists of:

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