The Digital Marketing Handbook by Robert W. Bly

Author:Robert W. Bly
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2018-02-08T05:00:00+00:00

Offline List Building

So far, we’ve only looked at online list-building strategies. Now, we’re going to review how you can use direct mail (self-mailers and postcards), conventions, meet-ups and trade shows, and TV and radio spots to grow your list. But first, an unexpected offline list-building strategy: cold-calling.

Cold-Calling

Nobody likes the idea of calling someone out of the blue. Bear with me for a moment: this strategy costs you nothing but time (or a bit of cash if you hire a virtual assistant to do the calling for you). It requires knowing the name of the individual you’d like as a subscriber and a short script:

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