The Book of Business Awesome / The Book of Business UnAwesome by Scott Stratten

Author:Scott Stratten [Stratten, Scott]
Language: eng
Format: mobi
Publisher: John Wiley and Sons
Published: 2012-07-16T14:00:00+00:00

Needless to say this is the greatest thing of all time. John uploaded the picture to display its awesomeness, which then went viral and was seen by millions of people. This story reigns supreme over all others, not just because it includes a unicorn, although that certainly helps. This was done by somebody in a frontline position with seemingly little autonomy, at no cost to the company, in an industry not known for being mind-blowing. It was done with immediacy and personality, without focus groups or a meeting beforehand. He did not run back and form a committee to deal with the unique request. He simply decided that unawesome is unacceptable, saw the window and acted on the awesome, and his action was rewarded with millions of views.

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